OMAHA, Neb. – January 12, 2022 – AccuQuilt, Moda Fabrics and Baby Lock are partnering in a pay-it-forward campaign called Covering the World: One Quilt at a Time. Moda Fabrics and AccuQuilt designers, influencers, and staff are making and donating one quilt a week in 2022 to a charity of their choice. Their mission is to inspire their communities to join them in this endeavor to provide comfort to those in need.
This year-long campaign requires coordinated teamwork and AccuQuilt’s unified corporate effort is exemplified in its culture. Chief Brand and Product Officer, Lynn Gibney, said corporate responsibility is an integral part of AccuQuilt’s brand mission and working with two other organizations to provide quilts to others is very uplifting.
“Providing comfort by donating quilts to those in need is a touching way that AccuQuilt, Baby Lock, and Moda Fabrics are making a positive impact in the lives of others,” said Gibney.
Helping to guide the campaign is Karen Johnson, AccuQuilt’s Director of Marketing, who said she is excited to be working with these companies who believe in giving back.
“Baby Lock and Moda Fabrics understand how important it is to pay it forward and have a positive influence on our communities,” said Johnson “This campaign speaks to our understanding that corporate responsibility is important, and sometimes it’s the small things that mean the most. Being able to provide comfort and warmth by donating a quilt to someone in need is truly rewarding.”
The official kick-off for this campaign was on Moda Fabrics’ and AccuQuilt’s blogs, Jan. 4. They explained how their communities can participate in this charitable campaign and how their participation will be rewarded.
Quilters will receive one entry into a prize drawing for each qualified submission within the next 12 months. Qualified entries must include the following:
- Creating a quilt.
- Taking a photo of the quilt and donating it to a charity.
- A public post on an Instagram page or in the campaign’s Facebook group.
- Entries must include the photo of the quilt, the name of the charity, and the #quilttheworld2022 hashtag.
- Process must be completed between January 3, 2022, and December 30, 2022.
Qualified entries will be eligible for the monthly drawings. The grand prize is valued at over $3,000 and includes products from Moda Fabrics and AccuQuilt - plus a coveted Baby Lock Sewing Machine. A total of $5,000 in prizes will be awarded throughout the campaign.
“Providing monthly prizes to our communities offers us the chance to touch the lives of more people,” said Johnson, “This was really important to me when developing this campaign. It’s also a fun way to say, ‘Thank you,’ to everyone who participates.”
Official entry guidelines can be found on AccuQuilt’s website. Quilters who are familiar with the brands, and want to donate a quilt to a charity, are encouraged to read one of the blogs as well as join the campaign’s Facebook group. Follow the journey of covering the world in quilts on social media using the #quilttheworld2022 hashtag.
Headquartered in Omaha, Neb., TekBrands is home to a series of multi-channel marketers providing premier solutions across a multitude of industries. Our brands AccuQuilt, AccuCut, Custom Shape Pros, and MemoryStitch, constantly strive to deliver an exceptional customer experience and quality products that save valuable time. Quilters, educators, craft retailers, paper crafters, stationery designers, as well as professionals from medical, automotive, packaging, and advertising fields experience first-hand the unique culture created by our innovative employees.
For more information on our dynamic brands, please visit TekBrands
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8843 South 137th Circle,
Omaha, NE 68138